The green trend continues to gain momentum and increasingly consumers base
purchasing decisions on perceived health and environmental benefits. This is
particularly true in the cosmetic and personal care space where the number of
products carrying green claims is on the rise.
The Problem
One key class of ingredients in cosmetics and personal care products is
surfactants. Used to create emulsions and microemulsions, surfactants help the
water and “oil" components to hold together in stable formulations.
There’s clearly a desire to replace conventional surfactants with
naturally derived, sustainably sourced or biodegradable alternatives but for the
cosmetic scientist the challenge of making this switch in practic...
By Guest Blogger Dr Jim Bullock , CEO of
Intelligent Formulation
It’s pretty difficult to predict the future accurately, but it’s
possible to take a systematic look at what factors are driving innovation within
particular markets and produce a useful view of how you expect things to
develop. This can help to guide your business and strategic decision-making.
At Intelligent Formulation we have
carried out a roadmapping and foresighting exercise which covers all of the
markets which use formulation technology. In consultation with formulating
companies, universities and other organisations we l...
